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Modernizing Product, Pricing, and Proposition: A Strategic Layer for Core Capability Transformation

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As banks modernize their core capabilities, many still struggle with rigid product structures and pricing logic deeply embedded within legacy systems. This POV explores why modernizing product, pricing, and proposition capabilities is critical to enabling agility, innovation, and customer-centric offerings during core transformation. It outlines practical strategies banks can adopt to decouple these capabilities and build a flexible, future-ready architecture.

What you’ll learn from this POV:

  • Why modernizing product, pricing, and proposition capabilities is critical to successful core transformation
  • The difference between augmenting and externalizing capabilities, and how banks can choose the right path
  • A practical transformation roadmap for product, pricing, and proposition modernization
  • The business case and measurable outcomes banks can expect from modernization initiatives

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