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Delivering Value through Pricing

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Customers can be made feel more valued using pricing. Discover how relationship-based pricing can be a strategic differentiator and how it serves as a tool to enable value-based engagement. Listen to this discussion from SunTec Confluence 2022 with Gilles Ubaghs, Strategic Advisor, Aite Novarica Group and Nanda Kumar, CEO, SunTec Business Solutions.

Duration: 8:25 minutes

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